• Eric Galuppo - Growth Architect
    for the Security Industry

    Founder & CEO, VAMO Digital Inc. | Creator of SilverPoint Shield™



    For over 15 years, I’ve helped security companies grow — not through guesswork or generic marketing, but by building modern marketing, recruiting, and margin-protection systems that actually move numbers.

    My career began in traditional advertising and high-volume digital lead generation, working with companies where a single campaign influenced hundreds or thousands of employees.

    When I entered the private-security industry, I discovered what most owners feel every day:

    Growth doesn’t come from cutting costs.
    Growth comes from reducing operational volatility — UBOT pressure, call-offs, and unpredictable pipelines — and building a stronger digital presence that wins contracts.

    That insight defines everything I build at VAMO Digital Inc.

The Growth Systems
That Give Security Companies a Competitive Edge

Marketing That Builds Portfolios

Modern digital strategy — built specifically for the security industry.
I combine direct-response principles, SEO, content, video, and brand positioning to help firms attract property managers, building owners, HOAs, and commercial clients.

The result:
Companies expand into new markets, improve credibility, and win more contracts.

Candidate Sourcing That Reduces UBOT Pressure

A security company can’t scale without a stable recruiting engine.
I build digital funnels that attract better officers, increase show rates, and reduce the instability that leads to UBOT, overtime spikes, call-offs, and post-coverage issues.

These systems have strengthened recruiting performance for operations ranging from 100 to 2,000+ officers.

Payroll-Profit Recovery & Margin Protection

Security firms lose profit silently — through payroll inefficiencies, overtime exposure, and structural leaks that don’t appear on the P&L unless you know where to look.

This is why we built SilverPoint Shield™ — a division of VAMO Digital focused on uncovering and recovering margins hidden inside payroll systems.

My Approach

Strategy First.
Systems Second.
Execution Always.

Most agencies sell tasks.
Most consultants sell opinions.

I build integrated systems:

• Customer-acquisition frameworks
• Recruiting pipelines
• Margin-protection structures
• Digital platforms
• Workflow automation
• Brand ecosystems
• Profit-recovery pathways

Everything is designed to reduce chaos, improve predictability, lower preventable UBOT drivers, and support long-term growth.

Who I Work With

Mid-Sized and Growing Security Companies

50–1,500+ guards that need stronger systems, clear structure, and scalable processes so growth doesn’t create operational chaos.

Owners and Executives Under Margin Pressure

Decision-makers who feel UBOT, overtime, and turnover squeezing every P&L—and want predictable, profitable growth instead of fire drills.

Megaphone Megaphone

Teams Modernizing Marketing and Recruiting

Companies moving beyond word of mouth, ready to build modern acquisition and recruiting funnels that support consistent operations and drive growth.

I partner directly with decision-makers responsible for growth, contracts, and operational stability.

The Real Problems Behind “Slow Growth” in Security

  • Inconsistent lead flow and weak differentiation in the market
  • Over-reliance on referrals and RFPs with no proactive acquisition system
  • Chronic UBOT, open posts, and last-minute coverage
  • Schedule volatility that burns supervisors and impacts client trust
  • Growth that increases workload—but not profit margins
  • Marketing, hiring, and operations all working in different directions
These aren’t surface issues. They’re system issues—and they can be fixed.

About VAMO Digital Inc.

Founded in 2010, rebranded in 2021, and A+ BBB rated — VAMO Digital Inc. has evolved into a complete growth system for the private-security industry.

We don’t “do marketing tasks.”
We build the machine that drives consistent growth.

We build and optimize:

  • Digital marketing ecosystems
  • Websites & SEO
  • Recruiting funnels
  • Candidate pipelines
  • Payroll-profit recovery (via SilverPoint Shield™)
  • Operational insights
  • Brand systems & portfolio-building content
  • Fractional CMO leadership

A Bit More About Me

I’m a strategist and system builder at heart — someone who enjoys understanding behavior, solving complex operational problems, and turning insights into predictable results.

Outside of work, I’m a father, a creator, and someone who believes in building businesses that honor the families behind the uniform.

I wake up early, work hard, and believe in long-term partnerships built on trust, performance, and alignment.

Eric Galuppo

Results and Impact

A few examples of what happens when marketing, recruiting, and operations are aligned around growth:

  • Scaled a startup to $10M and 150 officers in under 3 years

    Supported a new security company from launch to $10M+ in annual revenue and 150 deployed officers using integrated marketing, recruiting, and growth systems.

  • Reduced UBOT from $500K per year to under $5K per month

    Designed UBOT-reduction structures and hiring pipelines that dramatically lowered UBOT while cutting recruiting costs by more than half.

  • Recovered $200K+ in immediate profit through payroll optimization

    Implemented a tax-efficient payroll optimization program that unlocked more than $200,000 in immediate margin recovery for a security firm under cost pressure.

Let’s Talk About Your Growth Goals

If you’re serious about growing your security company—and you know it will take better systems, not just more effort—I’d be happy to explore whether I can help.

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